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April
2001
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Correct marketing and advertising draws the right kind of attention to your business product, or service and with it, the potential of your business being the preferred option of the would-be customer.
Promoting your company can be an expensive exercise, not to say time consuming. Even so, we would probably agree it is an essential one. Essential because your competitors are always seeking new ways and ideas in which to promote their business and raise their customer and client base.
To bridge your marketing and advertising needs, you have several choices at your disposal. You could attempt to market your own company in ways and areas in which you personally feel comfortable, employ a team of professional individuals, each talented in a specific field of expertise, or you could work with a professional marketing company. The benefit of the latter, is that the marketing company can absorb a great deal of the strain that creative thinking, planning and production can place on a company's shoulders during a time of promotion. It can also be a cheaper alternative to the second choice, as the company is not financially tied to the business, other than at the times of required use.
Presbury and Company offers a wide range of marketing and promotion solutions. We are one of the few local marketing companies that owns our own Internet Service Providers. Bigwig.net ISP was founded 4 years ago and Presbury.com ISP has been launched this year.
What services do we provide for businesses?
We can design your company's corporate image, including logo and colours and even create a name identity for your company, should you require it, therefore marrying your corporate identity as one, ultimately increasing your visual recognition.
We can professionally design and print your company's stationery, leaflets or brochures, PVC binders, packaging, promotional goods, or exciting exhibition display packages. Presbury and Company is also at the cutting edge of Internet services, not only building dynamic interactive websites, but also hosting and maintaining them on our own internet service provider. We offer a full Internet service, including your complete IT networking and support options.
Presbury and Company works through the design medium and also in market research, trademarking and providing free personal 0870 telephone numbers (all calls charged at National rate.) 0870 numbers give you a financial return at no extra cost to the caller. “We can design your company's corporate image, including logo and colours and even create a name identity for your company”
A professional company thrives and stays alive on new business. You have to find and entice tomorrow's customer, whilst keeping today's nurtured and informed. Now that the high-tech age is upon us, it has opened the door for quicker and more visually stunning advertising alternatives and yet still the many tried and trusted methods remain.
We offer you a full, friendly, professional yet personal service, using an advertising method to suit your needs. Let's face it, businesses that strategically plan detailed advertising and marketing, always seem to be more successful and prosperous.
I would welcome the opportunity to meet you and discuss, with no obligation, various options that could be considered to move your business forward. Please call me on 01509 600367.
E-mail has to be one of the greatest methods of communication available to us today. It's a quick and versatile way of sending information and computer files.
E-mail can be anything from a quick note, to a massive file with an attachment, but before an e-mail can be sent, a destination address needs to be specified. There are normally at least two address input lines. They are “To” and “Cc”. “To” is the line that contains the main recipient’s address. “Cc” however, means “ Carbon copy” and allows you to specify a second recipient to receive a copy of the same e-mail. Addresses entered into the “To” and “Cc” lines are visible to everyone who receives a copy of the mail. Some e-mail software also includes a “Bcc” line. “Bcc” means “Blind Carbon copy”. Any addresses input into this box will also receive a copy of the mail, but their address will not be visible to any other recipient.
Unlike telephone calls, e-mail is not sent directly to the recipient’s computer. First your mail is sent to your mail server, which then decides where to send it on from there. To do this, the server reads the e-mail address and finds the “domain” to which the mail is being sent. This is found after the “@” in an e-mail address. For instance, “sales@presbury.com” is found in the domain “presbury.com”. Your mail server then passes the mail on to the server holding that “domain”. Your server will do the same to every address you specified in the “To”, “Cc” and “Bcc” lines when you sent the mail. The mail may be sent directly to the right server, or via a number of other servers. The more servers, the longer it will take to arrive.
When your recipient’s server recognises that it has the “domain” in question, it then reads the first part of the address, to decide which mail box within that “domain” to send it to. Next time your recipient collects their mail, your message will be sent to their PC from their mail box.
Oakham Oriental Rugs asked us to design a brochure to enhance their company profile. The brochure contains a montage of images taken from different angles of the shop and also features many of the rugs sold by the company. The front page is of a simplistic design and incorporates both images and text, to catch the attention of any prospective customers. Inside the brochure is the main text, which explains about the company and pricing policy.
The inside fold, features two images of the shop in a wider shot and also shows the shop's opening times.The rear of the brochure has maps of how to reach the shop and the address and telephone/fax number.
Fiona Hawker of Oakham Oriental Rugs said ,“We were very, very pleased with the level of service we received from Presbury & Company. The timing was very good and they kept to their word, whilst approving the various checks and proofs. The finished product is of an excellent quality and we are finding it very useful“.
Whatever the period in history, the key to good communication has always been speed and accuracy. This is even truer in today's society.
The trusty horse-drawn wagon was used in the good old days to deliver mail across miles of countryside, however in the age of the Internet and other new technologies that spans the whole world over, people will not wait for your information. They expect it immediately.
With more and more companies using the Internet and E-mail systems, there is a great deal of competition out there. Your business can only progress if you are responding to customer requests quickly and efficiently. This means that Internet connection, E-mail and E-commerce is becoming more and more important, as customer demand grows.
Computer resources are dating all the time. As a product is available in the market place, manufacturers are already developing the next version. Upgrading your hardware and software and getting your company on the Internet, can be expensive and complicated.
Presbury & Company offer a quality, helpful and professional service, giving you value for your money.
Presbury & Company have recently launched the Presbury.com ISP package, first introduced to customers in our March Newsletter. Furthermore, there are several different packages for you to choose from, ensuring you get what your company needs:
The £5.00 + VAT per month package
Internet access at a local call rate with 99.9% uptime reliability, domain name hosting, web statistics, virus protection at source, Internet E-mail, bulletin board for your notices and mailing to large numbers of clients in one go.
The £30.00 + VAT per month package
As £5.00 package, plus Meta-tagging and Search Engine submission for your website. Search Engine submission can help increase the number of visitors to your site, whilst Meta-tagging is used to increase your website's status on Search Engine findings.
The £65.00 + VAT per month package
As £30.00 package, plus it includes your site maintenance, updates to text and minor alterations. This is important if you want to keep your customers informed of any new products or services.
Presbury & Company can help you start up on the Internet or improve and develop your Internet service.
Our IT on Demand team can give you help and advice on your computer hardware, software and networks and provide training on all levels.
Whatever your line of business, the only way to move forward is to become familiar with IT and the Internet.= Call us now on 01509 600367 for more information.
For
more information on any of the topics above call 01509 600367
© 2001 Presbury & Company.